🚆 The Gutter Report: From the Bronx to the Booth
Cardi B is now the voice of New York City’s subways
Cardi Takes the Mic Underground
The MTA just handed the mic to Cardi B, turning one of New York’s loudest rappers into the official voice of subway etiquette. Her lines are as raw and playful as the city itself:
“Steps are for stepping, not sitting. Move it, bucko!”
“These trains don’t move without you… make sure you pay that fare and keep it real.”
“Ride safe, keep it cute, and keep it moving.”
🎤 Cardi B smiling in the subway, now officially the voice of the MTA
How This Came About
This wasn’t random. The MTA has been scrambling to make its messages stick in a city where riders are bombarded with noise at every corner. Last year, the agency reported hundreds of millions lost to fare evasion — and typical “please swipe your MetroCard” reminders just weren’t cutting through.
Enter Cardi B. A Bronx native who grew up on these trains, Cardi brings both authenticity and star power. Reports show the MTA worked with her team to cut a series of playful PSAs aimed at making etiquette reminders sound like something New Yorkers would actually listen to. Instead of bland corporate messaging, Cardi delivers warnings with humor and swagger — the kind of voice you can’t ignore while you’re fumbling for your MetroCard.
🗽 Cardi posing on the subway platform, representing Bronx-to-booth energy
Celebs on the Mic Before Her
Cardi’s takeover isn’t the first time the MTA flirted with star power:
Awkwafina voiced the 7 train in 2020, spitting quirky reminders during her Comedy Central promo run.
Whoopi Goldberg and Jerry Seinfeld have done one-offs for train safety campaigns.
Even Kevin Hart lent his voice to New Jersey Transit announcements.
But Cardi’s drop is different — it’s system-wide, not just a single line or weeklong stunt. This feels more like a cultural partnership than a marketing gimmick.
Culture Clash or Culture Match?
Some will roll their eyes, but the move proves a point: the subway belongs to the people, and Cardi B is undeniably one of them. Her voice is raw, recognizable, and impossible to ignore — which is exactly what the MTA needs when reminding millions of commuters how to act underground.
From the Bronx to the booth, Cardi just etched her name into the soundtrack of New York City.
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